Networking often begins with a single point of common ground to broaden your circle of professional business relationships. This helps form new opportunities to expand your network. If you've been attending industry-specific networking events, you're likely networking with your competitors. A more focused and effective networking option is a leads group. Finding the right one will help you grow your business. Here are some tips to help you get started finding a leads group that works for you.
A leads group is an exclusive, membership-based business networking group designed for members to give and receive lead generating referrals. Membership is limited to one spot per industry or category, and they aren't open to the public. You can expect to pay a membership fee, and members are expected to participate fully in the referral process. Depending on the organization, it may be a single group like a local chamber of commerce or many groups across several locations.
Leads groups prioritize building referral relationships, and meetings are designed to provide every member with the opportunity to network and share information about their profession or business with other members. Some groups have required referral quotas expected of every member to ensure that everyone sees results in leads and business growth.
A simple search on the internet will provide you with a list of leads groups in your local area. If you are having trouble determining which groups to join, this will help you see what's available in your area or online. Many of the groups will have their members listed so you can get a feel for whether that particular group would be beneficial for you to join.
4BR is an organization of dedicated professionals across dozens of locations that work together to create robust and sustainable referral networks. Our leads groups are industry-exclusive, meaning that each member in a group comes from a different industry, and no two members compete with one another for leads. Learn more about the benefits of joining 4BR and check out 4BR group locations to find a leads group near you.