5 Networking Mistakes Even Seasoned Pros Make

Have you ever met someone at a business event who only talked about what they could get from you? Or maybe you walked away from a meeting feeling that the connection was shallow and one-sided. The truth is that even the most experienced networkers can make mistakes that stop them from forming genuine relationships. 

In this article, we will look at five key mistakes many professionals make and how to avoid them. By making small changes, you can build more lasting and meaningful connections.

Mistake #1: Focusing Too Much on "Taking" Instead of "Giving"

Many professionals approach networking with the mindset of "What can I get out of this?" More clients, referrals, or new opportunities?  While it's natural to want benefits, focusing solely on "taking" can hurt your long-term success.

When you focus only on what you can get, you may miss the chance to offer genuine support or help to others. This one-sided approach can leave your connections feeling used rather than valued.

How to fix it: Before reaching out, ask yourself, "How can I help this person?" Offer to share relevant articles, introduce them to other valuable contacts, or provide insights based on your experience.

Spot the sign: If your conversations feel one-sided and you're always asking for favors, you're likely "taking" too much.

Mistake #2: Overemphasis on Self-Promotion

It's easy to get caught up in talking about your achievements. But constant self-promotion can sometimes push people away.

When you only talk about yourself, you may come off as self-centered. This can prevent you from forming a genuine connection with others and make them less likely to remember you when an opportunity arises.

How to fix it: Shift the focus from "I" to "You." Ask open-ended questions and genuinely listen to the responses. Share your experiences when relevant, but keep the spotlight on the other person.

Spot the sign: If your conversations revolve around your accomplishments and you rarely ask about the other person, you're over-promoting.

Mistake #3: Failing to Listen Actively

Active listening is key to building strong relationships. It means paying attention, understanding, and responding thoughtfully, yet many professionals are so eager to share their own stories that they fail to truly listen to others.

When you don't listen actively, you miss important details about the other person's challenges, interests, and needs. This can lead to shallow interactions where true understanding and meaningful connections are never formed.

How to fix it: Maintain eye contact, ask clarifying questions, and summarize key points. Show genuine interest in what the other person is saying.

Spot the sign: If you're thinking about your response while they're talking or frequently interrupt, you're not listening actively.

Mistake #4: Neglecting Follow-Up
The initial meeting is only the first step in building a lasting connection. Neglecting to follow up can cause your relationships to fade quickly.

A great first impression is wasted if you don't follow up. You lose momentum and potential opportunities. People are busy, and if you don't remind them of your conversation, they may forget who you are and the value you can offer.

How to fix it: Send a short, personalized email or connect with them on LinkedIn within 24-48 hours after your meeting. Thank them for their time and reference specific points from your conversation. Consider scheduling a follow-up meeting or call to continue the discussion.

Spot the sign: If you notice that your network seems to be growing only on paper with little actual interaction afterward, you might be neglecting your follow-up efforts.

Mistake #5: Underestimating the Power of Online Networking

Some professionals assume that online networking is less effective than face-to-face interactions. However, the truth is that online platforms like LinkedIn are powerful networking tools for growing your connections. 

By neglecting online platforms, you limit your reach to local connections only. Digital networking can connect you with a broader audience and keep you engaged with your contacts between in-person events. 

How to fix it: Embrace online networking as a complement to your in-person efforts.  Optimize your online profiles, engage actively on platforms like LinkedIn, join relevant professional groups, and share updates about your achievements and events. Use social media to maintain relationships and stay visible to a broader audience.

Final Thoughts

Networking is an ongoing process of learning and growth. Even seasoned professionals can benefit from reflecting on their approach and making small adjustments. 

Don't be afraid to experiment and refine your approach. Remember, it's about building genuine relationships that benefit everyone involved. Take a moment to think about your current networking habits and see if you can make a few changes. You've got this!

Now that you know how to keep the conversation alive, the best place to show off your new skills is at a business networking event. Join the conversation at one of 4BR’s local networking groups near you today