Have you ever attended a networking event, met some amazing people, and left feeling optimistic about the future?
It's a great feeling, isn't it? But then reality sets in. Following up with your new contacts can be challenging, especially when you don't know where to start or what to say.
You may have the best intentions, but those connections can quickly fade away without a plan. It's like trying to keep a fire burning without any fuel.
In this article, we'll provide some practical tips to help you keep that flame alive. Read on to learn some follow-up strategies that can help you turn your networking connections into long-term, mutually beneficial relationships.
Start with a Personalized Message
Let’s face it. Networking events can be overwhelming. We meet a lot of people, and it can be difficult to remember all the people we met and the conversations we’ve had.
Sending a personalized message shows that you took the time to remember who they are and are interested in continuing the conversation.
When crafting your message, consider referencing something that you discussed. This shows that you were genuinely interested in what they had to say and helps to build a deeper connection.
Here are some examples of personalized messages.
Offer Value
Networking is about building meaningful relationships based on mutual benefit and value. It doesn't have to be anything grand. It could be anything from introducing them to someone in your network, sharing helpful resources, or showing your support.
Be thoughtful in your approach, and ensure you're offering relevant value to the person.
Here are a few sample scripts you can use to offer value:
Make a Connection
While it's essential to offer value, building a personal connection with your networking connections is equally important.
Try to find something that goes beyond just business. It could include discussing a hobby, a favorite book, or even a mutual love for a sports team. Finding common ground can build a deeper connection and create a more meaningful relationship.
Here are some sample scripts to get you started:
Invite them to an event.
Inviting your networking connections to an event is a great way to continue building relationships.
Make sure that the event is relevant to their interests and industry. Also, choose an event you're excited about attending, as this will make it easier to sell the idea to your networking connections.
On the day of the event, make sure to introduce your connection to other people in your network to help them feel comfortable and welcome.
Here's a sample script for inviting a networking connection to an event:
Final thoughts
Networking is more than just a one-time interaction. It's about cultivating relationships that can provide mutual benefits and help you grow personally and professionally.
Don't let those valuable connections go to waste. Make an effort to follow up and stay engaged with your network. You never know where these connections may lead you in the future.
Now that you know how to keep the conversation alive, the best place to show off your new skills is at a business networking event. Join the conversation at one of 4BR’s local networking groups near you today!